Wait. Is link research really that simple?

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. To combat possible future updates, you …

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Google ranking factors can be affected by analytics

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. A “backlink” is one of the most used words in the world of search engine optimization (SEO). Businesses can leverage local SEO to great effect by creating a unique page …

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The hidden agenda of bread crumbs

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. This release prevented …

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Quality over quantity when it comes to webmaster tools

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of …

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Search engine health checks should look at webmaster tools

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. The best way to impact your website's domain authority is to institute …

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A focus on Google algorithms to benefit search engine placement

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Instead of penalizing the page (we …

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Concentrate on actionable long tail search

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing …

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The benefits of forums to your search marketing strategy

Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. The …

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Building Relationships With Authoritative Local Sources

Paid search is still search. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well …

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Make it sufficiently broad in terms of LSI

Perhaps the hacking in this case means parting from traditional marketing realms and roles. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). An SEO or growth hacker should never ignore the benefits of well-targeted paid …

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Design + rankings = Greatness

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Do a thorough check of your site to make sure it's displaying correctly with no missing content or …

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The worst advice I've heard about splogs

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Write a good, high-quality blog post and reach out to other blogs in your …

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It’s a win-win strategy with an emphasis on keywords

Ads show up on top of organic results, but are tagged with “Ad” next to the result. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page …

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I urge you to think about stickiness

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Make an account with both Google and Bing …

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Lessons I learned about duplication

Responsive or not, the experiences should be crisp for each user on every platform. The list goes on! Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). You want your company …

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Search marketing implications related to sitemaps

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who …

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Combine responsive design and html for Supercharged SEO

any time of year, for years on end, it sprouts needles that are green. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Google uses your meta data to interpret what your website is about and ranks …

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How to learn about blogs in a few hours

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. If it does, you will literally be printing money. Backlinks can bring in highly targeted, valuable traffic from referring websites. SEO is not about one-time …

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Learn from these mistakes before you learn about RSS feeds

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Copywriting in SEO is the art and science of striking …

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More importance is given to gateway sites

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Would you feel comfortable providing this website your credit card information? As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to …

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