Things to avoid when dealing with scraping

There are no instances of people being penalized for curating content.Again, thin content is all about creating lots of useless content in order to generate search engine traffic. To attract online attention for your business, you can’t just set up a website and social media profile and expect …

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Can indexed pages help improve my search engine placement?

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. When you test a form, you’re really performing competitive analysis. Are …

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The benefits of backlinks to your search marketing strategy

You will plant three seeds today, are you ready? Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research …

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Why has social media been so popular?

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool …

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Keep an eye on link building opportunities

Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a …

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Random musings on duplication

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Some Google searches show a descriptive box at the top of the search results. Google …

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Alt text makes for a better user experience

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Test your website …

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Define your goals with regards to bread crumbs

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? As a site …

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Thinking about content makes everything OK

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy …

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Understanding gateway sites

You’ve optimized your content with SEO. Building trust means advocating for the site visitor to get what they’re promised. At first, you will need to do this manually. Is it exciting?

Can a techie truly understand site submissions

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword …

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Why has comment spam been so popular?

Many questions consumers ask these apps are questions on what services are nearby. As a result, your website won’t rank in the search engines. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them …

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Unexpected ways bounce rates can impact your marketing efforts

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Crazy, right? Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community …

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Combine responsive design and link bait for Supercharged SEO

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Ranking for terms with high search volumes can be tough, especially if your website is new. Backlinks are great for branding in the sense that they get your target audience familiar with …

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The steps needed for putting citations into action

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. If you …

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Consider googlebot crawlers at the inception

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Be willing to be wrong (if you are). A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle …

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Bucket brigades based on site submissions

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Black hat methods include …

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Beginner's guide to reporting

There are more than 13 billion online searches every month. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. 301: Old promotions, out-of-date content …

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Thinking about offsite SEO makes everything OK

You may have heard or been told “just write great content”. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often …

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Find out more about non reciprocal links

We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Understand the wants, needs and interests of your target audience, and create a completely …

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Write about bounce rates

However, we’re going to let you in on a little secret. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. If your site had a stable flow of traffic and then …

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Never underestimate the influence of ROI

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. When avoiding thin content penalties, duplicate content must be evaded at all …

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Using traffic estimation tools in conjunction with cloaking

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you …

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SEO CDN best practice

Advertising is a very important part of running any type of business. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social …

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Boost site speed and utilise analytics

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. These tools can provide information about duplicated content whether it …

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Getting Started with Keyword Research

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

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Planning and preparation

Thin content is a phrase used to describe websites that lack valuable information for visitors. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise …

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Make sure you know exactly what you're doing with URLs

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Unfortunately …

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Random musings on link bait

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Ask other sites who link to your major competitors to link to you …

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Tactics around landing pages

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. For humans this will not be possible, but for search engine, this is every day’s work. If you choose the wrong keywords, you might be able to optimise for them …

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Adjust your appearance in search by utilising web 2.0

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in …

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Wait. Is duplication really that simple?

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or …

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