Establish your position regarding analysis

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. URL – This is the actual address where the …

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The back story of walled garden sites

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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Can a techie truly understand blogs

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Remember, the very nature of …

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Clarification about 301 redirects

Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. Simply copy and paste content from your website into a search bar and place quotation marks around it. It’s no secret that search …

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Hidden facts about analytics

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you …

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Create content about sitemaps

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result …

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My thoughts on web crawlers

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. The days of stuffing keywords into bad content and …

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Focus on performance, user experience, and long tail search

They simply have no concept that it’s even there. To be a part of the party, make sure your business website uses structured data markup. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic …

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The reason everyone loves reporting

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page …

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Never underestimate the influence of web crawlers

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines …

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Taboos about bread crumbs that you should know

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. When people search for your …

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Wait. Are googlebot crawlers really that simple?

Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If you want to …

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My thoughts on conversion rates

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. With the increase …

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Focus keywords and focus keyphrases

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Make rankings the main focus of your marketing tactics

Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. As we know that Google optimizes its results for user intent, hence, this is a way to know what content …

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The broken link-building method aided by rankings

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. So what type of website would get the highest quality ranking? According to Google, the highest …

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What everyone ought to know about page impressions

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Quick tips regarding nofollow links

The initial settings are demanding and they require maintenance and alignment with trends and changes. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial …

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The reason everyone loves long tail search

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand …

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