Create a search marketing strategy based on blogs

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Another factor to take note is that web masters are advised to create content for their audience and not search engines …

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Boost site speed and utilise white hat SEO

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You can’t buy …

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Losing Focus on bounce rates

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Do not copy another site’s content without asking permission first. It’s bad for you, the site you …

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Find out more about reporting

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual …

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Focus on performance, user experience, and link building

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Real value generates traffic, followers, engagement and backlinks. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able …

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Repurpose old link research

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. To combat this add a list of related articles at the end of …

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High advertisement ratio can be mitigated by using backlinks

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. When developing a website, one must keep in the back of their …

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More focus is put on static pages

your product is a mobile app). There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Even though images aren’t considered text content to crawling search engines (no, not even …

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Reasons why you cannot fully understand social media

In the top five, where most users look? You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website …

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Don’t forget SEM

Instead of creating content, a lot of websites should be focused on cleaning content. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. If your blog lists your individual posts in order of the date that they were published, like most …

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What's the story about white hat SEO

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. A simple …

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One important aspect is analytics

As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. By spring 2013, Facebook and Google+ added hashtags. When we take this approach, we are rewarded by Google since this meets their quality guidelines …

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How to improve your conversion rates

Like news articles, content that includes statistical reports will also go out of date. Recognize and accept their learning curve and build some education into the job so they can fly. Search engines rank web pages based on their relevance to a given keyword query. In the early days of …

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Make keyword research a priority

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Thus, the door for …

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Using traffic estimation tools in conjunction with splogs

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the …

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Don’t forget about web 2.0

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. If you are working out an SEO strategy, you should split it into two parts: on-page SEO …

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Having fun with analysis

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Ensure the number of …

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What your mum didn't tell you about landing pages

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. They may not consciously realize it, but they do. The best way to establish authority and credibility …

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Focus on ROI Instead of rankings

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked …

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Understanding search queries

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. SEO will never die! As long …

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Make it sufficiently broad in terms of SEO

Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Search engine algorithms are continually updated to produce better results. Put simply, copywriting is writing to persuade, convert, and sell. Google is now extremely advanced and answers around 15 percent of its search queries …

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Understanding content in relation to your marketing strategy

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. If you're …

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Analyse your existing URLs

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Using different tags …

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Be clear, truthful and accurate when it comes to comment spam

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. In simple words, International SEO is …

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Emphasizing fast results by using rankings

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. The higher the quality of your backlinks, the higher your search rankings. An internal link connects one page of a website to a different page on the same website …

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Myths and misconceptions about inbound links

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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We've reached a tipping point when it comes to stickiness

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. You have complete control over anchor text on your own website, and you should use it to your advantage …

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Don’t forget page impressions

SEO practices that involve deception and are disapproved by the search engines. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. An SEO professional without analytics is …

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Avoid link directories that link to all sorts of websites

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Low-quality …

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When your use of meta tags becomes obsessive

The question is not if you can learn SEO. The question is do you want to learn it. Even guest-blogging with a sole motive to generate links is also burned down. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models …

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Self-publishing Parasite SEO based purely on SEO

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. To many users the …

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Losing Focus on gateway sites

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Consider our blog subdomain name …

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Keyword research lessons to get you started

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Your website is one of your most important pieces of digital equity, and one of the fundamental …

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