Make it sufficiently broad in terms of quality

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different …

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What everyone ought to know about link bait

Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the …

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Can a techie truly understand walled garden sites

In the best case scenario, a site visitor turns into a paying customer. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive …

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Its all about citations

Do you click on sites that are not on the first page? Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. And after coming a long way an SEO is called integrated digital marketing …

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A few words on social media

Since your content is evergreen, you will get more visitors to your site. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. On page SEO deals with making sure Google can find …

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The hidden agenda behind bread crumbs

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind …

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The benefits of web crawlers to your search marketing strategy

Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank …

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Types of site changes brought on by stickiness

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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Learn from these mistakes before you learn about meta tags

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. The extent of the authority …

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Things your competitors know about keyword density

The list goes on! Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes …

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When your use of SEO becomes obsessive

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this …

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People still ask me about SEM and its importance today

What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Just ask MySpace. However, I think it’s important to understand that SEO alone will not get …

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Link baiting for SEO

Search engines simply want to deliver the most relevant results to their users based on search queries. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well …

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Using traffic estimation tools in conjunction with keyword density

So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. In this context, instrumentation means the integrity and veracity of the analytics …

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The death of landing pages

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. When Google first started, for example, it broke user queries into …

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Small but important things to observe about forums

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

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A do-it-yourself guide to social media

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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The secret behind quality

People often teach themselves SEO out in the field, because most start their careers as something else. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm A holistic …

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Focus on performance, user experience, and quality

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. This defeats Google …

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Bucket brigades based on white hat SEO

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability …

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Tell me more about LSI

Nowadays, everyone’s in a hurry, and the online world is no different. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. While it was …

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Beginner's guide to user generated content

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Every “vote” or link to your site helps determine the value of your site. However, it’s not …

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Myths and misconceptions about domain authority

Thin content is content with little added value. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. This is extremely valuable because it …

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Here's what industry insiders think about walled garden sites

In the beginning, things move slow and it feels like you are just shouting into the void with no return. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. By adjusting the title we help Google to …

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High advertisement ratio can be mitigated by using SEM

The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Various HTML elements can be altered …

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Which cities should we target next using our current portfolio?

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the …

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