Don’t forget about static pages

Above all else, never be tempted to plagiarise. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site …

more ...


Boost site speed and utilise SEO

The canonical URL tells you / Google what the source of a page is. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search …

more ...

The broken link-building method aided by splogs

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas …

more ...

I bet you didn't know this about indexed pages

The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Systems are changing and so local SEO is more important than …

more ...

Boost site speed and utilise scraping

I would recommend that you get your developer to noindex these pages. Do you know why evergreen content is valuable? 300 is the bare minimum and if your keyword is particularly competitive, you’ll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. You want to …

more ...

This year will be the year of widgets

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. Proper use of the title tags …

more ...


Things to avoid when dealing with local search

As much as every business wants to be a success there is a real danger of too much and too fast. The most critical thing to automate is competitor research. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but …

more ...

Pay attention to your monthly click-through rate

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. All links to external websites should be valid and working. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to …

more ...

Small but important things to observe about SEO campaigns

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Instead of casting a wide net …

more ...


Proper HTML and CSS Validation

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. If you notice …

more ...

Difficult things about gateway sites

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Focussing on understanding the intent of the user is not only because it helps in getting …

more ...

Invest in keyword stuffing

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! The three types of search algorithms are on-site, off-site, and whole-site algorithms. Local search …

more ...

Gain insight so that you can improve what you do

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. The timeframes tend to vary for …

more ...

Let's talk about white hat SEO

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). People who are able …

more ...

How to learn about link exchanges in a few hours

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. There are as many ways to build links …

more ...

Facts about local search that will make you think twice

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends …

more ...

Make Use Of Local Citations

Matt Cutts summed up social media pretty well when he said, “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” Basically, social media is going to take a lot of time. It’s important to understand that digital marketing does only apply …

more ...

Search engine health checks should look at page impressions

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. In the earlier days of SEO, sending out press releases with …

more ...


PageRank of the page

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. A low-quality website wants to buff up its content by stealing it from others …

more ...

Search engine health checks should look at white hat SEO

The fact remains that knowledge of one’s domain and the tools out there is vital to success. So, be sure to open that lane by checking how your website performs on mobile applications. Link building helps your content reach a broader audience, increasing both your site’s visibility and …

more ...

Behavior outweighs beauty

Make it easier for search engines to index your website. Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role …

more ...

Lets look at our approach to static pages

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. As search marketers, we must first gain trust to get a web form fill or …

more ...

Pay attention to offsite SEO

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Copywriters with search-engine optimization (SEO) expertise can …

more ...

Avoid link directories that link to all kinds of sites

The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external …

more ...


A do-it-yourself guide to scraping

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Employees should not be writing reviews, ever. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you …

more ...

Track Offline Efforts and Sales

And for that a solid digital marketing and SEO strategy should be in place. content, backlinks, and keywords. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. A great way to up your SEO in a general sense …

more ...


We've reached a tipping point when it comes to onsite SEO

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Be Yourself. Write about what …

more ...