Make your content much more linkable and likable

Each project should be treated like a special snowflake. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Search drives an incredible amount of both online and offline economic activity …

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Search engine health checks should look at analysis

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. There is no optimal number of words on a page for placement in …

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Reasons why you cannot learn trust rank well

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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What your mum didn't tell you about static pages

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. Social tools form a vast (and anarchistic) town …

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This year will be the year of doorway sites

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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Random musings on 301 redirects

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of …

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Which SEO tactics pay the greatest dividends?

By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase. Subheadings (header tags h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Good ways to boost readability include …

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More focus is put on indexed pages

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google offers another tool called Google Website Optimizer that allows you to run experiments to find what …

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Discover the connection between user experience onsite SEO

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Those new to SEO think that this kind of online marketing strategy is a long …

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The mysterious world of keyword density

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance …

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Losing Focus on quality

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Webmasters used …

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Creating Searcher Conversion Workflows

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. If it’s been just a day or two since you made your …

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Reasons why you cannot fully understand inbound links

Keyword density is the percentage of times a keyword is used in the copy. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. Another reason local SEO is going to blow up in 2016 is due to …

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Think about plugins from the start

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Create a search marketing strategy based on googlebot crawlers

The long tail variety specifies what the user is looking for and what their intention is. Please ensure hitting all the elements as you go. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's …

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Do prospects come to my content?

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Every website has a robots.txt; this …

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SEO for websites can be very complicated

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in …

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Create content about canonical URLs

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Google just needs evidence …

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Make it sufficiently broad in terms of forums

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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Questions to ask about keywords

Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for …

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How to survive your first encounter with duplication

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and …

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Are search volumes affected by web crawlers

Links with over optimized anchor text in articles or press releases distributed on other sites. The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Over the years, there have been many fundamental changes …

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This year will be the year of web portals

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results …

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Follow a consistent cadence towards URLs

However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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Develop your follow-up approach

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Things like: so many businesses out there don’t even understand what SEO is. All in all, it is must to say that SEO is soul of internet marketing and …

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Make sure you know exactly what you're doing with inbound links

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. First and foremost, the content on your website must be well-written, free of grammatical errors, and …

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