Audit your profile, looking for issues with regards to hits

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the …

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Understanding reporting

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Improve engagement by utilising LSI

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Content that has been created with the best SEO practices will …

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Measure and Improve by paying attention to citations

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page …

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Understanding inbound links

Search engines have made it clear: a vitally important part of the future of search is “rich results.” If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. By limiting your SEO efforts to Google, you …

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I urge you to think about web crawlers

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Yes, you should have a …

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Reasons why you cannot learn gateway sites well

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. When pursuing a link, which is more important, relevance or authority? When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the …

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Lessons I learned about bounce rates

Link building is also spreading brand awareness and capturing referral traffic. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right …

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You may think you know what your audience wants to read

If your current website isn’t using HTTPS then you should start scoping out a migration. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings …

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Emphasizing fast results by using webmaster tools

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Every SEO strategy focusing on making …

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Template footprint leaving a low ratio of original content

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Although most keyword tools list numbers, you shouldn’t think of …

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Find out more about stickiness

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your …

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Use Strong, Active Wording

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Ideally, if …

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Think like a human not a robot when it comes to meta tags

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Search engine optimization (SEO) is a term that gets thrown around a lot. It is …

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Carve out time for concentrating on mobile search

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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Things about SEO campaigns you have to experience yourself

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Go through all your pages …

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Lets look at our approach to landing pages

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Websites that continuously pour their heart and soul into all facets of SEO will perform …

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The benefits of ROI to your search marketing strategy

The search engines must execute multiple tasks very well to provide relevant search results. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is …

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301s and 302s: what is best for PageRank and ranking signals

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if …

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Create content about authority sites

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Machines are writing stories and that is often something Google is not a fan of. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or …

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The latest trends in link exchanges

It can be in the comments what is finally implicitly integrated well into the content also. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can …

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SERP Analysis

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to …

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Pay attention to your weekly click-through rate

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on …

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Learn from these mistakes before you learn about forums

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Once …

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Reasons that marketers love 301 redirects

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It’s like …

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