Create a search marketing strategy based on URLs

You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank …

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Reasons why marketers love duplication

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the …

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Using traffic estimation tools in conjunction with widgets

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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The worst advice I've heard about onsite SEO

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals …

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Online marketing changes quickly when it comes to keyword density

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. The …

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The worst advice I've heard about stickiness

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags …

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Remember that dynamic pages make the web go round

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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How to really understand white hat SEO

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced …

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Why Google Plus Is Especially Important for SEO

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Although they …

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Adopt a customer centric view of googlebot crawlers

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the …

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Go long-tail and forget trust rank

It sounds cliche, but nothing is more powerful than word of mouth. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and …

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How to diagnose backlinks related issues

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Create content about Google algorithms

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. But what is low …

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Can link exchanges help improve my search engine placement?

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. Analytics, website optimization, and …

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What your mum didn't tell you about authority sites

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Adopt a customer centric view of domain authority

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages …

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How to really understand keyword stuffing

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each …

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Check for 301 and 302 redirects

You need solid SEO to compete online and to obtain traffic. Period. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Advanced machine analysis can easily make out if you are creating random strings of text …

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Fun with blogs for now

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Besides looking for established companies and Internet presences …

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Having fun with splogs

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. SEO is all about ranking high on search indexes …

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