Boost site speed and utilise site submissions

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms …

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Can link bait help improve my search engine placement?

This is an extremely common issue with eCommerce websites. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Agency …

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Concentrate on actionable metrics

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The permalink is the full URL you see – and use – for any given post, page …

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The death of mobile search

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Voice is consistently overtaking its own numbers, month after month. Since …

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Layout, formatting and inbound links combine to make great SEO

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Everyone should be using paragraphs, but it …

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To get fast rankings, you need citations

A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Website owners used to litter their content with tons …

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Design + blogs = Greatness

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. In addition to your …

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I urge you to think about Google algorithms

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The seminal idea behind Google’s ranking technology makes …

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Pay attention to link research

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Google does not expect you to …

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Establish your position regarding web crawlers

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. The most common solutions to fix this …

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Self-publishing Parasite SEO based purely on plugins

People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s …

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This year will be the year of page rank

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. There are more than …

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Let's talk about content

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you …

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Analyse your existing domain authority

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an …

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Analyse your existing googlebot crawlers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for …

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When auditing your site, take time to think about static pages

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Have you noticed anything different this year when you search for something …

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I bet you didn't know this about citations

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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Reasons why you cannot learn web crawlers well

Digital assistants have begun offering a safer way to look up information while driving or multitasking. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results …

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Its all about content

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. We can’t deny the fact that ranking content takes time. So …

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Things your competitors know about web crawlers

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Do better keyword research and understand search intent …

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Confusion is a common issue facing inbound marketers

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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A do-it-yourself guide to conversion rates

Google tends to prefer Featured Snippet content that begin logically as an answer would. Right? Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. “Keep learning” sounds …

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Losing Focus on sitemaps

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure …

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Don’t forget about doorway sites

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places …

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Useful tips from experts in dynamic pages

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites …

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Improve engagement by utilising reporting

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your …

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