To get fast rankings, you need analytics

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). In the present scenario, if you build tons of anchor-texted backlinks, you …

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Find sources that are a gold mine of information

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. The …

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Create content about anchor text

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any …

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Check the content of the target web page

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. In the past, creating keyword …

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The broken link-building method aided by search engine spiders

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. you just have to convince them that you are the right business to purchase from. You never know, you might discover something that you can use in your future digital marketing and …

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Take care when dealing with link research

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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Is the content of each page relevant to that SEO term?

Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. It is essentially free digital marketing! If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got …

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Types of site changes brought on by sitemaps

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings …

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Never underestimate the influence of RSS feeds

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. The optimization process …

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Don’t forget gateway sites

SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Try to ask questions in the headers of your copy. Because …

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How you will benefit from widgets

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Google was the main search engine. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. any time of year, for years on end, it sprouts needles that …

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My thoughts on keyword density

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. If this has …

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Keep an eye on ROI

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple …

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A do-it-yourself guide to hits

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

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Can citations really make a difference?

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). This keyword list should be treated like an ongoing project that needs to …

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Reasons that people rely on javascript

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Write a keyword-rich introduction about CTR

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people …

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The worst advice I've heard about scraping

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The best key phrases would automatically fall into place naturally, as you write …

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The best advice I've listened to about gateway sites

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Write a 1000+ words article about non reciprocal links

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Search engines have a limited ability …

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Everything you need to know about keyword research

Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. There is no such thing as a cookie-cutter SEO plan, and for …

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A do-it-yourself guide to analytics

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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When your use of page impressions becomes obsessive

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Prioritise content marketing. That's publishing valuable content …

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Try to target a hungry crowd by paying attention to URLs

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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It’s time to dust off that list of keywords

Add more value to your words. If you can say something in fewer words, do so. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. SEO analysis is a tool for people to study how they might …

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Add Facebook “Like” and “Share” buttons

For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Many people …

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