Don’t forget about doorway sites

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places …

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Quick tips regarding nofollow links

The initial settings are demanding and they require maintenance and alignment with trends and changes. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial …

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Useful tips from experts in dynamic pages

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites …

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Learn from these mistakes before you learn about RSS feeds

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Copywriting in SEO is the art and science of striking …

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More importance is given to gateway sites

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Would you feel comfortable providing this website your credit card information? As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to …

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Self-publishing Parasite SEO based purely on SEO

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. To many users the …

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What your mum didn't tell you about citations

Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. Backlinks are great for branding in the …

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A do-it-yourself guide to scraping

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Employees should not be writing reviews, ever. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you …

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Random musings on link bait

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Ask other sites who link to your major competitors to link to you …

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Try to target a hungry crowd by paying attention to URLs

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Unexpected ways link building can impact your marketing efforts

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it …

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Here's what industry insiders think about walled garden sites

In the beginning, things move slow and it feels like you are just shouting into the void with no return. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. By adjusting the title we help Google to …

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Check for 301 and 302 redirects

You need solid SEO to compete online and to obtain traffic. Period. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Advanced machine analysis can easily make out if you are creating random strings of text …

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High advertisement ratio can be mitigated by using SEM

The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Various HTML elements can be altered …

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Improve engagement by utilising reporting

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your …

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It’s time to dust off that list of keywords

Add more value to your words. If you can say something in fewer words, do so. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. SEO analysis is a tool for people to study how they might …

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Losing Focus on gateway sites

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Consider our blog subdomain name …

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Tactics around landing pages

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. For humans this will not be possible, but for search engine, this is every day’s work. If you choose the wrong keywords, you might be able to optimise for them …

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Track Offline Efforts and Sales

And for that a solid digital marketing and SEO strategy should be in place. content, backlinks, and keywords. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. A great way to up your SEO in a general sense …

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Which cities should we target next using our current portfolio?

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the …

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Keyword research lessons to get you started

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Your website is one of your most important pieces of digital equity, and one of the fundamental …

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We've reached a tipping point when it comes to onsite SEO

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Be Yourself. Write about what …

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Adjust your appearance in search by utilising web 2.0

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in …

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Fun with blogs for now

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Besides looking for established companies and Internet presences …

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The ultimate revelation of comment spam

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Try to improve your site speed and page load times, and make sure that your site is …

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Wait. Is duplication really that simple?

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or …

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Why is citation consistency increasingly important?

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Develop your follow-up approach

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Things like: so many businesses out there don’t even understand what SEO is. All in all, it is must to say that SEO is soul of internet marketing and …

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Learn from these mistakes before you learn about forums

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Once …

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Make sure you know exactly what you're doing with inbound links

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. First and foremost, the content on your website must be well-written, free of grammatical errors, and …

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The reason everyone loves long tail search

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand …

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Add Facebook “Like” and “Share” buttons

For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Many people …

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Having fun with splogs

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. SEO is all about ranking high on search indexes …

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Reasons that marketers love 301 redirects

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It’s like …

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