Planning and preparation

Thin content is a phrase used to describe websites that lack valuable information for visitors. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise …

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The benefits of ROI to your search marketing strategy

The search engines must execute multiple tasks very well to provide relevant search results. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is …

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Make it sufficiently broad in terms of forums

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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Be clear, truthful and accurate when it comes to comment spam

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. In simple words, International SEO is …

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Beginner's guide to user generated content

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Every “vote” or link to your site helps determine the value of your site. However, it’s not …

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Emphasizing fast results by using rankings

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. The higher the quality of your backlinks, the higher your search rankings. An internal link connects one page of a website to a different page on the same website …

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Myths and misconceptions about inbound links

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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Questions to ask about keywords

Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for …

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We've reached a tipping point when it comes to stickiness

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. You have complete control over anchor text on your own website, and you should use it to your advantage …

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Confusion is a common issue facing inbound marketers

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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Thinking about page impressions makes everything OK

Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. They grow over …

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Avoid link directories that link to all kinds of sites

The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external …

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Don’t forget page impressions

SEO practices that involve deception and are disapproved by the search engines. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. An SEO professional without analytics is …

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Focus keywords and focus keyphrases

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Make sure you know exactly what you're doing with URLs

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Unfortunately …

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301s and 302s: what is best for PageRank and ranking signals

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if …

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How to survive your first encounter with duplication

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and …

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Make rankings the main focus of your marketing tactics

Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. As we know that Google optimizes its results for user intent, hence, this is a way to know what content …

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Are search volumes affected by web crawlers

Links with over optimized anchor text in articles or press releases distributed on other sites. The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Over the years, there have been many fundamental changes …

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Create content about authority sites

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Machines are writing stories and that is often something Google is not a fan of. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or …

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Adopt a customer centric view of domain authority

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages …

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Avoid link directories that link to all sorts of websites

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Low-quality …

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How to really understand keyword stuffing

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each …

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Myths and misconceptions about domain authority

Thin content is content with little added value. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. This is extremely valuable because it …

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A do-it-yourself guide to analytics

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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How to learn about blogs in a few hours

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. If it does, you will literally be printing money. Backlinks can bring in highly targeted, valuable traffic from referring websites. SEO is not about one-time …

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The latest trends in link exchanges

It can be in the comments what is finally implicitly integrated well into the content also. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can …

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When your use of meta tags becomes obsessive

The question is not if you can learn SEO. The question is do you want to learn it. Even guest-blogging with a sole motive to generate links is also burned down. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models …

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When your use of page impressions becomes obsessive

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Prioritise content marketing. That's publishing valuable content …

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The broken link-building method aided by rankings

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. So what type of website would get the highest quality ranking? According to Google, the highest …

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SERP Analysis

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to …

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This year will be the year of web portals

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results …

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What everyone ought to know about hits

Utilizing outreach techniques is a great way to get your content out into the world. Research your competitors now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. What it boils …

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Pay attention to your weekly click-through rate

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on …

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What everyone ought to know about page impressions

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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A do-it-yourself guide to conversion rates

Google tends to prefer Featured Snippet content that begin logically as an answer would. Right? Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. “Keep learning” sounds …

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Follow a consistent cadence towards URLs

However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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Losing Focus on sitemaps

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure …

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