Search engine health checks should look at page impressions

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. In the earlier days of SEO, sending out press releases with …

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Analyse your existing domain authority

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an …

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Make it sufficiently broad in terms of SEO

Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Search engine algorithms are continually updated to produce better results. Put simply, copywriting is writing to persuade, convert, and sell. Google is now extremely advanced and answers around 15 percent of its search queries …

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Do prospects come to my content?

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Every website has a robots.txt; this …

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PageRank of the page

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. A low-quality website wants to buff up its content by stealing it from others …

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Understanding content in relation to your marketing strategy

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. If you're …

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Write a 1000+ words article about non reciprocal links

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Search engines have a limited ability …

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Bucket brigades based on white hat SEO

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability …

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Everything you need to know about keyword research

Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. There is no such thing as a cookie-cutter SEO plan, and for …

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Analyse your existing URLs

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Using different tags …

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Analyse your existing googlebot crawlers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for …

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Let's talk about hits

Some may think only about ranking in the SERP without even bothering about their users. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide …

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Never underestimate the influence of ROI

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. When avoiding thin content penalties, duplicate content must be evaded at all …

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Search engine health checks should look at white hat SEO

The fact remains that knowledge of one’s domain and the tools out there is vital to success. So, be sure to open that lane by checking how your website performs on mobile applications. Link building helps your content reach a broader audience, increasing both your site’s visibility and …

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Using traffic estimation tools in conjunction with cloaking

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you …

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When auditing your site, take time to think about static pages

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Have you noticed anything different this year when you search for something …

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I bet you didn't know this about citations

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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SEO for websites can be very complicated

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in …

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Behavior outweighs beauty

Make it easier for search engines to index your website. Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role …

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SEO CDN best practice

Advertising is a very important part of running any type of business. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social …

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Create content about canonical URLs

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Google just needs evidence …

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Reasons why you cannot learn web crawlers well

Digital assistants have begun offering a safer way to look up information while driving or multitasking. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results …

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What your mum didn't tell you about authority sites

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Boost site speed and utilise analytics

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. These tools can provide information about duplicated content whether it …

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Getting Started with Keyword Research

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

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Its all about content

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. We can’t deny the fact that ranking content takes time. So …

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Things about SEO campaigns you have to experience yourself

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Go through all your pages …

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Wait. Are googlebot crawlers really that simple?

Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If you want to …

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Lets look at our approach to landing pages

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Websites that continuously pour their heart and soul into all facets of SEO will perform …

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Lets look at our approach to static pages

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. As search marketers, we must first gain trust to get a web form fill or …

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Pay attention to offsite SEO

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Copywriters with search-engine optimization (SEO) expertise can …

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Tell me more about LSI

Nowadays, everyone’s in a hurry, and the online world is no different. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. While it was …

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Things your competitors know about web crawlers

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Do better keyword research and understand search intent …

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Understanding RSS feeds in relation to your marketing strategy

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going …

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My thoughts on conversion rates

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. With the increase …

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