How to learn about link exchanges in a few hours

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. There are as many ways to build links …

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The death of landing pages

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. When Google first started, for example, it broke user queries into …

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The worst advice I've heard about splogs

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Write a good, high-quality blog post and reach out to other blogs in your …

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Think like a human not a robot when it comes to meta tags

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Search engine optimization (SEO) is a term that gets thrown around a lot. It is …

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Bucket brigades based on site submissions

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Black hat methods include …

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Carve out time for concentrating on mobile search

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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It’s a win-win strategy with an emphasis on keywords

Ads show up on top of organic results, but are tagged with “Ad” next to the result. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page …

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Beginner's guide to reporting

There are more than 13 billion online searches every month. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. 301: Old promotions, out-of-date content …

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Can citations really make a difference?

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). This keyword list should be treated like an ongoing project that needs to …

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Reasons why you cannot fully understand inbound links

Keyword density is the percentage of times a keyword is used in the copy. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. Another reason local SEO is going to blow up in 2016 is due to …

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Thinking about offsite SEO makes everything OK

You may have heard or been told “just write great content”. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often …

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Why Google Plus Is Especially Important for SEO

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Although they …

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Small but important things to observe about forums

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

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Adopt a customer centric view of googlebot crawlers

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the …

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I urge you to think about stickiness

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Make an account with both Google and Bing …

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What your mum didn't tell you about landing pages

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. They may not consciously realize it, but they do. The best way to establish authority and credibility …

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Find out more about non reciprocal links

We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Understand the wants, needs and interests of your target audience, and create a completely …

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Focus on ROI Instead of rankings

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked …

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Lessons I learned about duplication

Responsive or not, the experiences should be crisp for each user on every platform. The list goes on! Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). You want your company …

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Reasons that people rely on javascript

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Search marketing implications related to sitemaps

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who …

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Write a keyword-rich introduction about CTR

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people …

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Write about bounce rates

However, we’re going to let you in on a little secret. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. If your site had a stable flow of traffic and then …

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The worst advice I've heard about scraping

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The best key phrases would automatically fall into place naturally, as you write …

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Understanding search queries

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. SEO will never die! As long …

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Facts about local search that will make you think twice

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends …

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Go long-tail and forget trust rank

It sounds cliche, but nothing is more powerful than word of mouth. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and …

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How to diagnose backlinks related issues

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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The best advice I've listened to about gateway sites

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Think about plugins from the start

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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A do-it-yourself guide to social media

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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Taboos about bread crumbs that you should know

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. When people search for your …

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The secret behind quality

People often teach themselves SEO out in the field, because most start their careers as something else. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm A holistic …

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Create content about Google algorithms

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. But what is low …

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Make Use Of Local Citations

Matt Cutts summed up social media pretty well when he said, “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” Basically, social media is going to take a lot of time. It’s important to understand that digital marketing does only apply …

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Self-publishing Parasite SEO based purely on plugins

People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s …

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This year will be the year of page rank

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. There are more than …

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Let's talk about content

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you …

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Can link exchanges help improve my search engine placement?

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. Analytics, website optimization, and …

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Combine responsive design and html for Supercharged SEO

any time of year, for years on end, it sprouts needles that are green. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Google uses your meta data to interpret what your website is about and ranks …

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Create a search marketing strategy based on googlebot crawlers

The long tail variety specifies what the user is looking for and what their intention is. Please ensure hitting all the elements as you go. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's …

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Focus on performance, user experience, and quality

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. This defeats Google …

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