Don’t forget SEM

Instead of creating content, a lot of websites should be focused on cleaning content. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. If your blog lists your individual posts in order of the date that they were published, like most …

more ...

Focus on performance, user experience, and long tail search

They simply have no concept that it’s even there. To be a part of the party, make sure your business website uses structured data markup. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic …

more ...

Hidden facts about web portals

This can work, but you have to be careful. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does …

more ...

Learn from these mistakes before you learn about meta tags

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. The extent of the authority …

more ...



The mysterious world of keyword density

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance …

more ...

What's the story about white hat SEO

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. A simple …

more ...


Losing Focus on quality

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Webmasters used …

more ...

One important aspect is analytics

As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. By spring 2013, Facebook and Google+ added hashtags. When we take this approach, we are rewarded by Google since this meets their quality guidelines …

more ...

The reason everyone loves reporting

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page …

more ...



Never underestimate the influence of web crawlers

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines …

more ...

Proper HTML and CSS Validation

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. If you notice …

more ...

Template footprint leaving a low ratio of original content

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Although most keyword tools list numbers, you shouldn’t think of …

more ...

How to improve your conversion rates

Like news articles, content that includes statistical reports will also go out of date. Recognize and accept their learning curve and build some education into the job so they can fly. Search engines rank web pages based on their relevance to a given keyword query. In the early days of …

more ...

Make keyword research a priority

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Thus, the door for …

more ...

Things your competitors know about keyword density

The list goes on! Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes …

more ...

Using traffic estimation tools in conjunction with splogs

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the …

more ...

When your use of SEO becomes obsessive

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this …

more ...

Design + rankings = Greatness

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Do a thorough check of your site to make sure it's displaying correctly with no missing content or …

more ...



Make nofollow links your centre of attention

Ask for references or get a case study to determine if the service is legitimate. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of …

more ...

Difficult things about gateway sites

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Focussing on understanding the intent of the user is not only because it helps in getting …

more ...

Find out more about stickiness

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your …

more ...

Design + blogs = Greatness

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. In addition to your …

more ...

Design + javascript = Greatness

Search drives the web -- roughly two-thirds of website visitors originate from organic search. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. We’re looking for the low-hanging fruits that are …

more ...


Don’t forget about web 2.0

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. If you are working out an SEO strategy, you should split it into two parts: on-page SEO …

more ...

I urge you to think about Google algorithms

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The seminal idea behind Google’s ranking technology makes …

more ...

Keep an eye on ROI

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple …

more ...

People still ask me about SEM and its importance today

What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Just ask MySpace. However, I think it’s important to understand that SEO alone will not get …

more ...

How to really understand white hat SEO

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced …

more ...

Invest in keyword stuffing

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! The three types of search algorithms are on-site, off-site, and whole-site algorithms. Local search …

more ...

Pay attention to link research

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Google does not expect you to …

more ...

Be clear, truthful and accurate when it comes to web portals

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. However, if session IDs are appended to URLs, it’s easy to …

more ...

Creating Searcher Conversion Workflows

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. If it’s been just a day or two since you made your …

more ...

Having fun with analysis

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Ensure the number of …

more ...

Establish your position regarding web crawlers

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. The most common solutions to fix this …

more ...

Link baiting for SEO

Search engines simply want to deliver the most relevant results to their users based on search queries. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well …

more ...


Gain insight so that you can improve what you do

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. The timeframes tend to vary for …

more ...

Using traffic estimation tools in conjunction with keyword density

So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. In this context, instrumentation means the integrity and veracity of the analytics …

more ...

Consider googlebot crawlers at the inception

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Be willing to be wrong (if you are). A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle …

more ...

Let's talk about white hat SEO

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). People who are able …

more ...

Use Strong, Active Wording

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Ideally, if …

more ...

A do-it-yourself guide to hits

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

more ...