Boost site speed and utilise scraping

I would recommend that you get your developer to noindex these pages. Do you know why evergreen content is valuable? 300 is the bare minimum and if your keyword is particularly competitive, you’ll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. You want to …

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More focus is put on static pages

your product is a mobile app). There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Even though images aren’t considered text content to crawling search engines (no, not even …

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Types of site changes brought on by sitemaps

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings …

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Understanding gateway sites

You’ve optimized your content with SEO. Building trust means advocating for the site visitor to get what they’re promised. At first, you will need to do this manually. Is it exciting?

Can a techie truly understand site submissions

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword …

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Building Relationships With Authoritative Local Sources

Paid search is still search. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well …

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Random musings on 301 redirects

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of …

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Reasons why you cannot learn gateway sites well

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. When pursuing a link, which is more important, relevance or authority? When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the …

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Why has comment spam been so popular?

Many questions consumers ask these apps are questions on what services are nearby. As a result, your website won’t rank in the search engines. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them …

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Lessons I learned about bounce rates

Link building is also spreading brand awareness and capturing referral traffic. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right …

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My thoughts on web crawlers

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. The days of stuffing keywords into bad content and …

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Never underestimate the influence of RSS feeds

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. The optimization process …

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This year will be the year of widgets

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. Proper use of the title tags …

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Which SEO tactics pay the greatest dividends?

By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase. Subheadings (header tags h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Good ways to boost readability include …

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Concentrate on actionable metrics

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The permalink is the full URL you see – and use – for any given post, page …

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Reasons why you cannot fully understand social media

In the top five, where most users look? You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website …

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Things to avoid when dealing with local search

As much as every business wants to be a success there is a real danger of too much and too fast. The most critical thing to automate is competitor research. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but …

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Pay attention to your monthly click-through rate

The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. All links to external websites should be valid and working. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to …

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Make it sufficiently broad in terms of LSI

Perhaps the hacking in this case means parting from traditional marketing realms and roles. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). An SEO or growth hacker should never ignore the benefits of well-targeted paid …

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The death of mobile search

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Voice is consistently overtaking its own numbers, month after month. Since …

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Types of site changes brought on by stickiness

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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Unexpected ways bounce rates can impact your marketing efforts

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Crazy, right? Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community …

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You may think you know what your audience wants to read

If your current website isn’t using HTTPS then you should start scoping out a migration. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings …

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Don’t forget gateway sites

SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Try to ask questions in the headers of your copy. Because …

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Layout, formatting and inbound links combine to make great SEO

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Everyone should be using paragraphs, but it …

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Small but important things to observe about SEO campaigns

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Instead of casting a wide net …

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Emphasizing fast results by using webmaster tools

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Every SEO strategy focusing on making …

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More focus is put on indexed pages

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google offers another tool called Google Website Optimizer that allows you to run experiments to find what …

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The worst advice I've heard about stickiness

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags …

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To get fast rankings, you need citations

A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Website owners used to litter their content with tons …

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Discover the connection between user experience onsite SEO

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Those new to SEO think that this kind of online marketing strategy is a long …

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How you will benefit from widgets

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Google was the main search engine. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. any time of year, for years on end, it sprouts needles that …

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My thoughts on keyword density

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. If this has …

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Remember that dynamic pages make the web go round

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Combine responsive design and link bait for Supercharged SEO

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Ranking for terms with high search volumes can be tough, especially if your website is new. Backlinks are great for branding in the sense that they get your target audience familiar with …

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The steps needed for putting citations into action

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. If you …

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