A few words on social media

Since your content is evergreen, you will get more visitors to your site. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. On page SEO deals with making sure Google can find …

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Find out more about reporting

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual …

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Improve engagement by utilising LSI

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Content that has been created with the best SEO practices will …

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The hidden agenda behind bread crumbs

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind …

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What your mum didn't tell you about static pages

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. Social tools form a vast (and anarchistic) town …

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Boost site speed and utilise SEO

The canonical URL tells you / Google what the source of a page is. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search …

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Create content about anchor text

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any …

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Focus on performance, user experience, and link building

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Real value generates traffic, followers, engagement and backlinks. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able …

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Quality over quantity when it comes to webmaster tools

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of …

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Search engine health checks should look at webmaster tools

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. The best way to impact your website's domain authority is to institute …

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The broken link-building method aided by splogs

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas …

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Unlocking the mystery of nofollow links

Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices …

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Check the content of the target web page

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. In the past, creating keyword …

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The worst advice I've heard about onsite SEO

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals …

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Measure and Improve by paying attention to citations

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page …

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A focus on Google algorithms to benefit search engine placement

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Instead of penalizing the page (we …

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Clarification about 301 redirects

Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. Simply copy and paste content from your website into a search bar and place quotation marks around it. It’s no secret that search …

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Repurpose old link research

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. To combat this add a list of related articles at the end of …

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Understanding inbound links

Search engines have made it clear: a vitally important part of the future of search is “rich results.” If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. By limiting your SEO efforts to Google, you …

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I bet you didn't know this about indexed pages

The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Systems are changing and so local SEO is more important than …

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Online marketing changes quickly when it comes to keyword density

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. The …

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The benefits of web crawlers to your search marketing strategy

Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank …

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The broken link-building method aided by search engine spiders

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. you just have to convince them that you are the right business to purchase from. You never know, you might discover something that you can use in your future digital marketing and …

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Can link bait help improve my search engine placement?

This is an extremely common issue with eCommerce websites. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Agency …

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Concentrate on actionable long tail search

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing …

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Take care when dealing with link research

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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The benefits of forums to your search marketing strategy

Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. The …

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High advertisement ratio can be mitigated by using backlinks

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. When developing a website, one must keep in the back of their …

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Is the content of each page relevant to that SEO term?

Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. It is essentially free digital marketing! If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got …

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Hidden facts about analytics

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you …

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Define your goals with regards to bread crumbs

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? As a site …

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Create content about sitemaps

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result …

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Its important to look at the big picture

Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your …

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Thinking about content makes everything OK

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy …

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I urge you to think about web crawlers

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Yes, you should have a …

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Increase Organic Traffic by the manipulation of duplication

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. This could be something …

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This year will be the year of doorway sites

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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