Don’t forget page impressions

SEO practices that involve deception and are disapproved by the search engines. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. An SEO professional without analytics is …

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Focus keywords and focus keyphrases

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Create content about authority sites

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Machines are writing stories and that is often something Google is not a fan of. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or …

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How to learn about blogs in a few hours

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. If it does, you will literally be printing money. Backlinks can bring in highly targeted, valuable traffic from referring websites. SEO is not about one-time …

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The broken link-building method aided by rankings

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. So what type of website would get the highest quality ranking? According to Google, the highest …

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What everyone ought to know about page impressions

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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What your mum didn't tell you about citations

Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. Backlinks are great for branding in the …

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Random musings on link bait

Many web owners start generating meaningless content hoping that this would improve their search engine rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. Ask other sites who link to your major competitors to link to you …

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Try to target a hungry crowd by paying attention to URLs

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Track Offline Efforts and Sales

And for that a solid digital marketing and SEO strategy should be in place. content, backlinks, and keywords. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. A great way to up your SEO in a general sense …

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We've reached a tipping point when it comes to onsite SEO

The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Be Yourself. Write about what …

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Fun with blogs for now

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Besides looking for established companies and Internet presences …

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The reason everyone loves long tail search

Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand …

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