To get fast rankings, you need analytics

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). In the present scenario, if you build tons of anchor-texted backlinks, you …

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Wait. Is link research really that simple?

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. To combat possible future updates, you …

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Don’t forget about static pages

Above all else, never be tempted to plagiarise. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site …

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Losing Focus on bounce rates

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Do not copy another site’s content without asking permission first. It’s bad for you, the site you …

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Find out more about reporting

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual …

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The hidden agenda behind bread crumbs

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind …

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What your mum didn't tell you about static pages

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. Social tools form a vast (and anarchistic) town …

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Create content about anchor text

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any …

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Quality over quantity when it comes to webmaster tools

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of …

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The broken link-building method aided by splogs

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas …

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Check the content of the target web page

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. In the past, creating keyword …

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The worst advice I've heard about onsite SEO

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals …

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The broken link-building method aided by search engine spiders

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. you just have to convince them that you are the right business to purchase from. You never know, you might discover something that you can use in your future digital marketing and …

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Create content about sitemaps

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result …

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Increase Organic Traffic by the manipulation of duplication

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. This could be something …

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This year will be the year of widgets

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. Proper use of the title tags …

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Things to avoid when dealing with local search

As much as every business wants to be a success there is a real danger of too much and too fast. The most critical thing to automate is competitor research. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but …

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Make it sufficiently broad in terms of LSI

Perhaps the hacking in this case means parting from traditional marketing realms and roles. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). An SEO or growth hacker should never ignore the benefits of well-targeted paid …

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Learn from these mistakes before you learn about meta tags

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. The extent of the authority …

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How to improve your conversion rates

Like news articles, content that includes statistical reports will also go out of date. Recognize and accept their learning curve and build some education into the job so they can fly. Search engines rank web pages based on their relevance to a given keyword query. In the early days of …

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People still ask me about SEM and its importance today

What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Just ask MySpace. However, I think it’s important to understand that SEO alone will not get …

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Be clear, truthful and accurate when it comes to web portals

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. However, if session IDs are appended to URLs, it’s easy to …

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Having fun with analysis

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Ensure the number of …

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How to learn about link exchanges in a few hours

In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. There are as many ways to build links …

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Bucket brigades based on site submissions

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Black hat methods include …

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Small but important things to observe about forums

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on …

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Reasons that people rely on javascript

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Search marketing implications related to sitemaps

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who …

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Go long-tail and forget trust rank

It sounds cliche, but nothing is more powerful than word of mouth. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and …

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The best advice I've listened to about gateway sites

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Focus on performance, user experience, and quality

These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. This defeats Google …

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Write a 1000+ words article about non reciprocal links

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Search engines have a limited ability …

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Bucket brigades based on white hat SEO

Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability …

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Analyse your existing URLs

Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Using different tags …

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What your mum didn't tell you about authority sites

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Make it sufficiently broad in terms of forums

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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