Use Strong, Active Wording

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Ideally, if …

more ...

The worst advice I've heard about splogs

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Write a good, high-quality blog post and reach out to other blogs in your …

more ...

Think like a human not a robot when it comes to meta tags

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Search engine optimization (SEO) is a term that gets thrown around a lot. It is …

more ...

Beginner's guide to reporting

There are more than 13 billion online searches every month. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. 301: Old promotions, out-of-date content …

more ...

Adopt a customer centric view of googlebot crawlers

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the …

more ...

I urge you to think about stickiness

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Make an account with both Google and Bing …

more ...

What your mum didn't tell you about landing pages

Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. They may not consciously realize it, but they do. The best way to establish authority and credibility …

more ...

Write about bounce rates

However, we’re going to let you in on a little secret. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. If your site had a stable flow of traffic and then …

more ...



A do-it-yourself guide to social media

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

more ...

Create content about Google algorithms

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. But what is low …

more ...

Can link exchanges help improve my search engine placement?

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. Analytics, website optimization, and …

more ...

Analyse your existing domain authority

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an …

more ...

Do prospects come to my content?

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Every website has a robots.txt; this …

more ...

Search engine health checks should look at white hat SEO

The fact remains that knowledge of one’s domain and the tools out there is vital to success. So, be sure to open that lane by checking how your website performs on mobile applications. Link building helps your content reach a broader audience, increasing both your site’s visibility and …

more ...

Behavior outweighs beauty

Make it easier for search engines to index your website. Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role …

more ...


Create content about canonical URLs

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Google just needs evidence …

more ...


Getting Started with Keyword Research

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

more ...

Its all about content

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. We can’t deny the fact that ranking content takes time. So …

more ...


Lets look at our approach to landing pages

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. Websites that continuously pour their heart and soul into all facets of SEO will perform …

more ...

Lets look at our approach to static pages

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. As search marketers, we must first gain trust to get a web form fill or …

more ...

Things your competitors know about web crawlers

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Do better keyword research and understand search intent …

more ...

Understanding RSS feeds in relation to your marketing strategy

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going …

more ...


Planning and preparation

Thin content is a phrase used to describe websites that lack valuable information for visitors. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise …

more ...

The benefits of ROI to your search marketing strategy

The search engines must execute multiple tasks very well to provide relevant search results. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is …

more ...


Emphasizing fast results by using rankings

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. The higher the quality of your backlinks, the higher your search rankings. An internal link connects one page of a website to a different page on the same website …

more ...


A do-it-yourself guide to analytics

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

more ...

The latest trends in link exchanges

It can be in the comments what is finally implicitly integrated well into the content also. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can …

more ...

When your use of page impressions becomes obsessive

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Prioritise content marketing. That's publishing valuable content …

more ...


Pay attention to your weekly click-through rate

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on …

more ...


Quick tips regarding nofollow links

The initial settings are demanding and they require maintenance and alignment with trends and changes. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial …

more ...

Useful tips from experts in dynamic pages

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites …

more ...

Learn from these mistakes before you learn about RSS feeds

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Copywriting in SEO is the art and science of striking …

more ...

It’s time to dust off that list of keywords

Add more value to your words. If you can say something in fewer words, do so. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. SEO analysis is a tool for people to study how they might …

more ...


Why is citation consistency increasingly important?

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

more ...

Make sure you know exactly what you're doing with inbound links

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. First and foremost, the content on your website must be well-written, free of grammatical errors, and …

more ...