Never underestimate the influence of anchor text

This defeats Google’s purpose since providing valuable information to users is the goal. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. A well-thought-out keyword strategy is one of the most …

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Discover the connection between user experience mobile search

Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it …

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Things to avoid when dealing with scraping

There are no instances of people being penalized for curating content.Again, thin content is all about creating lots of useless content in order to generate search engine traffic. To attract online attention for your business, you can’t just set up a website and social media profile and expect …

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Create a search marketing strategy based on blogs

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Another factor to take note is that web masters are advised to create content for their audience and not search engines …

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The back story of walled garden sites

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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Make your content much more linkable and likable

Each project should be treated like a special snowflake. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Search drives an incredible amount of both online and offline economic activity …

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Find sources that are a gold mine of information

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. The …

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Understanding reporting

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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Its all about citations

Do you click on sites that are not on the first page? Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. And after coming a long way an SEO is called integrated digital marketing …

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Alt text makes for a better user experience

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Test your website …

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A few words on social media

Since your content is evergreen, you will get more visitors to your site. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. On page SEO deals with making sure Google can find …

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Boost site speed and utilise SEO

The canonical URL tells you / Google what the source of a page is. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search …

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Focus on performance, user experience, and link building

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Real value generates traffic, followers, engagement and backlinks. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able …

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Unlocking the mystery of nofollow links

Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices …

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Understanding inbound links

Search engines have made it clear: a vitally important part of the future of search is “rich results.” If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. By limiting your SEO efforts to Google, you …

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Online marketing changes quickly when it comes to keyword density

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. The …

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Concentrate on actionable long tail search

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing …

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Is the content of each page relevant to that SEO term?

Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. It is essentially free digital marketing! If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got …

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Its important to look at the big picture

Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your …

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I urge you to think about web crawlers

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Yes, you should have a …

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This year will be the year of doorway sites

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what …

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More focus is put on static pages

your product is a mobile app). There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Even though images aren’t considered text content to crawling search engines (no, not even …

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Understanding gateway sites

You’ve optimized your content with SEO. Building trust means advocating for the site visitor to get what they’re promised. At first, you will need to do this manually. Is it exciting?

Can a techie truly understand site submissions

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword …

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Reasons why you cannot learn gateway sites well

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. When pursuing a link, which is more important, relevance or authority? When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the …

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My thoughts on web crawlers

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. The days of stuffing keywords into bad content and …

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Which SEO tactics pay the greatest dividends?

By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase. Subheadings (header tags h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Good ways to boost readability include …

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Reasons why you cannot fully understand social media

In the top five, where most users look? You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website …

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Don’t forget gateway sites

SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Try to ask questions in the headers of your copy. Because …

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Emphasizing fast results by using webmaster tools

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Every SEO strategy focusing on making …

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The worst advice I've heard about stickiness

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags …

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Remember that dynamic pages make the web go round

Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of …

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Don’t forget SEM

Instead of creating content, a lot of websites should be focused on cleaning content. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. If your blog lists your individual posts in order of the date that they were published, like most …

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Things your competitors know about keyword density

The list goes on! Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes …

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Make nofollow links your centre of attention

Ask for references or get a case study to determine if the service is legitimate. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of …

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Difficult things about gateway sites

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Focussing on understanding the intent of the user is not only because it helps in getting …

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Design + blogs = Greatness

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. In addition to your …

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Let's talk about white hat SEO

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). People who are able …

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