Wait. Are googlebot crawlers really that simple?

Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If you want to …

more ...

Pay attention to offsite SEO

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Copywriters with search-engine optimization (SEO) expertise can …

more ...

Beginner's guide to user generated content

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Every “vote” or link to your site helps determine the value of your site. However, it’s not …

more ...


Confusion is a common issue facing inbound marketers

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

more ...


Thinking about page impressions makes everything OK

Websites that are determined to produce new and highly relevant information find their way to the first page of specific search results. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. They grow over …

more ...

Avoid link directories that link to all kinds of sites

The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external …

more ...

Make sure you know exactly what you're doing with URLs

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Unfortunately …

more ...


Adopt a customer centric view of domain authority

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages …

more ...

Myths and misconceptions about domain authority

Thin content is content with little added value. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. This is extremely valuable because it …

more ...


A do-it-yourself guide to scraping

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Employees should not be writing reviews, ever. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you …

more ...

Check for 301 and 302 redirects

You need solid SEO to compete online and to obtain traffic. Period. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Advanced machine analysis can easily make out if you are creating random strings of text …

more ...

Losing Focus on gateway sites

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Consider our blog subdomain name …

more ...

Develop your follow-up approach

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Things like: so many businesses out there don’t even understand what SEO is. All in all, it is must to say that SEO is soul of internet marketing and …

more ...


Reasons that marketers love 301 redirects

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It’s like …

more ...