How to diagnose backlinks related issues

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Think about plugins from the start

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Taboos about bread crumbs that you should know

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. When people search for your …

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Make Use Of Local Citations

Matt Cutts summed up social media pretty well when he said, “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” Basically, social media is going to take a lot of time. It’s important to understand that digital marketing does only apply …

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Create a search marketing strategy based on googlebot crawlers

The long tail variety specifies what the user is looking for and what their intention is. Please ensure hitting all the elements as you go. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's …

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Search engine health checks should look at page impressions

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. In the earlier days of SEO, sending out press releases with …

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Understanding content in relation to your marketing strategy

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. If you're …

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Let's talk about hits

Some may think only about ranking in the SERP without even bothering about their users. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide …

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Never underestimate the influence of ROI

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. When avoiding thin content penalties, duplicate content must be evaded at all …

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When auditing your site, take time to think about static pages

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Have you noticed anything different this year when you search for something …

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Things about SEO campaigns you have to experience yourself

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Go through all your pages …

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My thoughts on conversion rates

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. With the increase …

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Questions to ask about keywords

Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for …

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Are search volumes affected by web crawlers

Links with over optimized anchor text in articles or press releases distributed on other sites. The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. Over the years, there have been many fundamental changes …

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Avoid link directories that link to all sorts of websites

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Low-quality …

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How to really understand keyword stuffing

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each …

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SERP Analysis

The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to …

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What everyone ought to know about hits

Utilizing outreach techniques is a great way to get your content out into the world. Research your competitors now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. What it boils …

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A do-it-yourself guide to conversion rates

Google tends to prefer Featured Snippet content that begin logically as an answer would. Right? Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. “Keep learning” sounds …

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Follow a consistent cadence towards URLs

However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google …

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Losing Focus on sitemaps

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure …

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Self-publishing Parasite SEO based purely on SEO

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. To many users the …

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High advertisement ratio can be mitigated by using SEM

The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Various HTML elements can be altered …

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Tactics around landing pages

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. For humans this will not be possible, but for search engine, this is every day’s work. If you choose the wrong keywords, you might be able to optimise for them …

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Adjust your appearance in search by utilising web 2.0

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in …

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Having fun with splogs

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. SEO is all about ranking high on search indexes …

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