Establish your position regarding analysis

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. URL – This is the actual address where the …

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Audit your profile, looking for issues with regards to hits

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the …

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Boost site speed and utilise white hat SEO

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You can’t buy …

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Why has social media been so popular?

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool …

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Remove anything that slows down your website

We know that SEO will continue to evolve through different devices and platforms. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy …

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Keep an eye on link building opportunities

Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a …

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Random musings on duplication

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Some Google searches show a descriptive box at the top of the search results. Google …

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A focus on Google algorithms to benefit search engine placement

Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Instead of penalizing the page (we …

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I bet you didn't know this about indexed pages

The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Systems are changing and so local SEO is more important than …

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High advertisement ratio can be mitigated by using backlinks

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. When developing a website, one must keep in the back of their …

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Hidden facts about analytics

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you …

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Boost site speed and utilise scraping

I would recommend that you get your developer to noindex these pages. Do you know why evergreen content is valuable? 300 is the bare minimum and if your keyword is particularly competitive, you’ll need to lengthen your acceptable word count accordingly: 1 keyword per 100 words. You want to …

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Types of site changes brought on by sitemaps

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings …

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Concentrate on actionable metrics

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The permalink is the full URL you see – and use – for any given post, page …

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Small but important things to observe about SEO campaigns

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Instead of casting a wide net …

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Discover the connection between user experience onsite SEO

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Those new to SEO think that this kind of online marketing strategy is a long …

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Hidden facts about web portals

This can work, but you have to be careful. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does …

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Losing Focus on quality

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Webmasters used …

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The reason everyone loves reporting

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page …

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Proper HTML and CSS Validation

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. If you notice …

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Template footprint leaving a low ratio of original content

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Although most keyword tools list numbers, you shouldn’t think of …

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Make keyword research a priority

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Thus, the door for …

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When your use of SEO becomes obsessive

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this …

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Find out more about stickiness

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your …

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Design + javascript = Greatness

Search drives the web -- roughly two-thirds of website visitors originate from organic search. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. We’re looking for the low-hanging fruits that are …

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I urge you to think about Google algorithms

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The seminal idea behind Google’s ranking technology makes …

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Keep an eye on ROI

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple …

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Invest in keyword stuffing

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! The three types of search algorithms are on-site, off-site, and whole-site algorithms. Local search …

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Creating Searcher Conversion Workflows

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. If it’s been just a day or two since you made your …

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Establish your position regarding web crawlers

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. The most common solutions to fix this …

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Link baiting for SEO

Search engines simply want to deliver the most relevant results to their users based on search queries. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well …

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Gain insight so that you can improve what you do

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. The timeframes tend to vary for …

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The death of landing pages

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. When Google first started, for example, it broke user queries into …

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Carve out time for concentrating on mobile search

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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Thinking about offsite SEO makes everything OK

You may have heard or been told “just write great content”. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often …

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Focus on ROI Instead of rankings

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked …

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Write a keyword-rich introduction about CTR

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people …

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The worst advice I've heard about scraping

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The best key phrases would automatically fall into place naturally, as you write …

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