Analyse your existing googlebot crawlers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for …

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I bet you didn't know this about citations

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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SEO CDN best practice

Advertising is a very important part of running any type of business. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social …

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Tell me more about LSI

Nowadays, everyone’s in a hurry, and the online world is no different. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. While it was …

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Be clear, truthful and accurate when it comes to comment spam

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. In simple words, International SEO is …

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Myths and misconceptions about inbound links

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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We've reached a tipping point when it comes to stickiness

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. You have complete control over anchor text on your own website, and you should use it to your advantage …

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301s and 302s: what is best for PageRank and ranking signals

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if …

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How to survive your first encounter with duplication

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and …

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Make rankings the main focus of your marketing tactics

Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. As we know that Google optimizes its results for user intent, hence, this is a way to know what content …

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When your use of meta tags becomes obsessive

The question is not if you can learn SEO. The question is do you want to learn it. Even guest-blogging with a sole motive to generate links is also burned down. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models …

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This year will be the year of web portals

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results …

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Don’t forget about doorway sites

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places …

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More importance is given to gateway sites

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Would you feel comfortable providing this website your credit card information? As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to …

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Unexpected ways link building can impact your marketing efforts

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it …

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Here's what industry insiders think about walled garden sites

In the beginning, things move slow and it feels like you are just shouting into the void with no return. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. By adjusting the title we help Google to …

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Improve engagement by utilising reporting

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your …

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Which cities should we target next using our current portfolio?

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the …

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Keyword research lessons to get you started

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Your website is one of your most important pieces of digital equity, and one of the fundamental …

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The ultimate revelation of comment spam

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Try to improve your site speed and page load times, and make sure that your site is …

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Wait. Is duplication really that simple?

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or …

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Learn from these mistakes before you learn about forums

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Once …

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Add Facebook “Like” and “Share” buttons

For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. Many people …

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