Google ranking factors can be affected by analytics

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. A “backlink” is one of the most used words in the world of search engine optimization (SEO). Businesses can leverage local SEO to great effect by creating a unique page …

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Make it sufficiently broad in terms of quality

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different …

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The benefits of backlinks to your search marketing strategy

You will plant three seeds today, are you ready? Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research …

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Create a search marketing strategy based on URLs

You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank …

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Boost site speed and utilise site submissions

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms …

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Reasons why marketers love duplication

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the …

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Can a techie truly understand walled garden sites

In the best case scenario, a site visitor turns into a paying customer. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive …

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Can a techie truly understand blogs

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Remember, the very nature of …

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Reasons why you cannot learn trust rank well

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Bucket brigades based on static pages

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Perhaps the most commonly known aspect of SEO, the …

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Using traffic estimation tools in conjunction with widgets

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Clarification about 301 redirects

Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. Simply copy and paste content from your website into a search bar and place quotation marks around it. It’s no secret that search …

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Take care when dealing with link research

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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Building Relationships With Authoritative Local Sources

Paid search is still search. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well …

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Random musings on 301 redirects

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of …

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Never underestimate the influence of RSS feeds

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. The optimization process …

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The death of mobile search

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Voice is consistently overtaking its own numbers, month after month. Since …

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Unexpected ways bounce rates can impact your marketing efforts

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Crazy, right? Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community …

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You may think you know what your audience wants to read

If your current website isn’t using HTTPS then you should start scoping out a migration. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings …

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Layout, formatting and inbound links combine to make great SEO

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Everyone should be using paragraphs, but it …

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More focus is put on indexed pages

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google offers another tool called Google Website Optimizer that allows you to run experiments to find what …

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To get fast rankings, you need citations

A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Website owners used to litter their content with tons …

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My thoughts on keyword density

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. If this has …

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Focus on performance, user experience, and long tail search

They simply have no concept that it’s even there. To be a part of the party, make sure your business website uses structured data markup. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic …

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What's the story about white hat SEO

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. A simple …

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Using traffic estimation tools in conjunction with splogs

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the …

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Design + rankings = Greatness

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Do a thorough check of your site to make sure it's displaying correctly with no missing content or …

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Don’t forget about web 2.0

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. If you are working out an SEO strategy, you should split it into two parts: on-page SEO …

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How to really understand white hat SEO

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced …

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Using traffic estimation tools in conjunction with keyword density

So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. In this context, instrumentation means the integrity and veracity of the analytics …

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A do-it-yourself guide to hits

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

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It’s a win-win strategy with an emphasis on keywords

Ads show up on top of organic results, but are tagged with “Ad” next to the result. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page …

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Can citations really make a difference?

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). This keyword list should be treated like an ongoing project that needs to …

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Facts about local search that will make you think twice

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends …

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Self-publishing Parasite SEO based purely on plugins

People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s …

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This year will be the year of page rank

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. There are more than …

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Combine responsive design and html for Supercharged SEO

any time of year, for years on end, it sprouts needles that are green. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Google uses your meta data to interpret what your website is about and ranks …

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Everything you need to know about keyword research

Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. There is no such thing as a cookie-cutter SEO plan, and for …

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