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However, we’re going to let you in on a little secret. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The key is to know your audience.

Should more importance be given to analysis for search marketing?

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. The SERPs will most likely Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. If your Google keywords relate to your business or website, where is your site in the search results?

Having fun with LSI

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Thin content is essentially any content on your website that is not adding any value either to you or your user. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends.

Random musings on inbound links

Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Gaz Hall, from SEO Hull, had the following to say: "Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content."

Write about bounce rates

An organic search is the process of using loose search terms to get precise search results. Many A great example that I like to use is Heat All. businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines.