Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them?

Let's talk about metrics

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. SEO is important for websites Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... because most of their traffic will be from natural search, or traffic from search engines. Most times, search engines have no way of finding these URLs. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success.

How to survive your first encounter with bread crumbs

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog.

Be sure to note any changes that you have implemented

Google alone updates their main algorithm anywhere from 500-600 times a year. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Search engines are always updating their standards and guidelines to help improve their user’s experiences. According to SEO Consultant, Gaz Hall from SEO Hull : "Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy!"

Understanding link building in relation to your marketing strategy

People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’. If Have you ever dreamed about Oxon AA for this? we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to. The fact remains that knowledge of one’s domain and the tools out there is vital to success.