Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. A tool that is useful for keeping track of your character count is Nightbird.

Aligning your goals in relation to SEO

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. So what it does it Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... take to achieve a high ranking on Google? Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic.

The benefits of stickiness to your search marketing strategy

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Besides keywords, what determines how well your pages rank in search results? This list of frequently asked questions is a great starting point to help guide you through the process.

What Is a Keyword, and Why are Keywords Important?

What is SEO? If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Gaz Hall, from SEO Hull, had the following to say: "Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness."

Types of site changes brought on by stickiness

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Writers Take a butchers at Marketing Beverley, for instance. and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience.