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And for that a solid digital marketing and SEO strategy should be in place. content, backlinks, and keywords. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.

Is this the end of splogs as we know it?

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Canonicalizing a page is a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span.

Is this the end of organic links as we know it?

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Plenty of information, and in the end, you only go through the most relevant.

Unconventional knowledge about comment spam that you won't find in books

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. However, there are legitimate reasons to have live pages with similar content. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign."

Track Offline Efforts and Sales

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Link Have you ever dreamed about Indozine for this? building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Maybe enter into a share agreement with local businesses to share each other’s links on your sites? Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO.