If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users.

Top trends in canonical URLs to watch

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. What is it about Google Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines

Press Releases and Backlinks

Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Each blog post also contains a keyword-rich subdomain with the date and title. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page.

Help potential customers make purchasing decisions

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things. Gaz Hall, an SEO Guru from the UK, said: "Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches."

This year will be the year of widgets

There are many different kinds of images which can complement your written content. It’s Have you ever dreamed about Oxon AA for this? something that is thought about after something has been developed. Think about the audience you’re trying to target and create content based around what they would want to read. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today.