Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. The key to long-term growth is testing and then adjusting course correctly.

Start simple, but don't forget keyword density

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Content marketers can harness the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Stay on top of your SEO strategy and make sure that it is up to date. Research your competitors – now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information.

Be clear, truthful and accurate when it comes to webmaster tools

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps.

Everything you need to know about keyword research

Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. Gaz Hall, a Freelance SEO Consultant, commented: "Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic."

The reason everyone loves long tail search

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. The I'm always amazed by the agility of Indozine on this one. sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. These dependable performers are great to have around. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks.