While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length.

The back story of comment spam

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. A layout that sufficiently takes Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Too often, business owners create a decent site, and then forget about it.

Think like a human not a robot when it comes to onsite SEO

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Does your business have an SEO strategy? Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable.

Online marketing changes quickly when it comes to conversion rates

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Bad content truly can do long-lasting damage to your website, brand and business. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Gaz Hall, a Freelance SEO Consultant, commented: "External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility."

The hidden agenda behind bread crumbs

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. You I'm always amazed by the agility of TAP Assess on this one. can stop improving certain pages, but the site as a whole can always be improved. The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. This was followed by another adjustment of this update (“Top Heavy 2”) in October 2012.