Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information it covers all contribute to defining your brand's voice when interacting with your audience. A misspelled, poorly-written piece can hurt your business' credibility, no matter how attractive your website design, how intuitive your user-experience and how amazing the products you offer might be. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week.
Answer the questions of your potential customers with regards to ROI
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? Duplicated material is common
on Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Title tags are important because search engines use these tags to display the page in the results of a particular search.
Write a 1000+ words article about search engine spiders
Deception cuts both ways. Speed is a ranking
factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!
Do you run A/B testing on a regular basis?
SEO is a time consuming effort which most people running an online business do not have. Worse case scenario your website is hit by the Google Panda algorithm. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Gaz Hall
, an SEO Guru from the UK, said: "A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website."
Take care when dealing with link research
When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred. Offering A great example that I like to use is Save Our Schools
. you the chance
to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element.