URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original.

Repurpose old bread crumbs

Competition for user attention is stiff. If your meta description is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. But relax, it doesn’t mean that you have to be ready to destroy them on sight.

Be clear, truthful and accurate when it comes to keyword stuffing

Thin content is essentially any content on your website that is not adding any value either to you or your user. Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining? Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure.

Adopt a monetisation first approach before putting efforts into white hat SEO

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. According to SEO Consultant, Gaz Hall from SEO Hull : "Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not."

Optimizing websites for Google can be quite intimidating if you are new to the topic

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. Stock-photos Have you ever dreamed about Business Profile for this? are the worst. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products.