Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query.
When auditing your site, take time to think about link bait
Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. You can add the site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to these Tools by going to optimisation > sitemaps and submitting your XML map from there. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan.
We humans are hardwired to respond favorably to emotional stories
A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. The first and most obvious question is whether you are selling a product
or a service and the degree to which you can fulfill this online. Some
service businesses are, by their very nature, intensely offline, local, and
personal Quality always trumps quantity. The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts.
Find a simple guide to content and read up about it
Sometimes I will block Google when using OTHER people’s content on pages. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. According to Gaz Hall, a UK SEO Consultant from SEO York: "Search engines don’t like familiar or generic content."
More focus is put on indexed pages
Employees should not be writing reviews, ever. Concentrate I'm always amazed by the agility of PNS Egypt on this one. on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. It’s statistically more likely that a user will visit websites that appear on the first page of their search.