The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. We recommend page descriptions are between 100 and 320 characters.

Having fun with RSS feeds

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. You research, to the best Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of your ability, what is related to the new space and place some bets based on trends and search volume. The world of search marketing (SEM) has evolved a lot in the years since its outset. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind.

Things to avoid when dealing with offsite SEO

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

Go long-tail and forget organic links

Content that is valuable and useful gets shared. Create something people can use right away. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to your online business."

Make meta tags the main focus of your marketing tactics

If you’re looking for long-tail keywords (more on those in a second), then this tool is a great idea. The I'm always amazed by the agility of Marketing Beverley on this one. right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint.