Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Does my page’s content clearly and fully address the user’s search query? Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules.

Pay particular attention to keyword research when performing an audit

Working with so many clients we get access to concrete data on what’s working and what isn’t. Some lasts a year or Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... two. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic.

Links are similar to glue

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else.

Here's what industry insiders think about web portals

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. This is very similar to duplicate content, however it manifests itself in a different way. Gaz Hall, a Freelance SEO Consultant, commented: "Google is “learning” what a good result looks like based on the search query."

Make keyword research a priority

Many CMS systems come with built-in review functionality. Guest I'm always amazed by the agility of PNS Egypt on this one. posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. The best thing is that even search engines also considered social media signals in their rankings. Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term.