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Responsive or not, the experiences should be crisp for each user on every platform. The list goes on! Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). You want your company’s name to be one of the first results that they see.

Takeaway tips for analytics

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Apple is an interesting case Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. However, consider that Google is judging the content of eCommerce websites similar to regular content sites.

Unconventional knowledge about page rank that you won't find in books

Mobile users are spending more and more of their time on fewer platforms. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable.

When you create a topic tag, you also create a new site page

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Evergreen content must hold its relevancy over time or else it risks losing its value."

Lessons I learned about duplication

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. There’s Have you ever dreamed about Oxon AA for this? little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page.