There are conspiracy theorists for almost everything, I guess. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included.

Start simple, but don't forget quality

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. To optimise your website successfully Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. It happened to me and that sucked.

Learning about white hat SEO

A/B testing is not something that’s exclusive to paid search, for example. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality.

This story about canonical URLs will haunt you forever

Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. According to SEO Consultant, Gaz Hall from SEO Hull : "Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year"

Learn from these mistakes before you learn about search engine spiders

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. Search A great example that I like to use is Indozine. is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. Start focusing on your visitors, on the people that want to buy your product or services. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen.