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“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. If there were too many banner ads placed at the top, the page may slip down in the index. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper.

The time you invest in Google algorithms will pay back with improved positioning

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Google’s on the lookout for Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... duplicate content. It sees this as keyword stuffing and will penalize you for it. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool.

Make it sufficiently broad in terms of long tail search

The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and resulting revenue) plummets for the eCommerce website.

What everyone ought to know about SEO

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. A list compiled of the most useful and relevant information about an individual topic. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. According to SEO Consultant, Gaz Hall from SEO Hull : "Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again."

I urge you to think about Google algorithms

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. If Take a butchers at Save Our Schools, for instance. your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages.