These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech. This defeats Google’s purpose since providing valuable information to users is the goal. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO.

Aim for a voice and tone for your site that's conversational, friendly, and respectful

Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. Getting your site to rank Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded.

Why indexed pages matter

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services.

Can keyword density make a huge difference to search engine optimisation?

Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Gaz Hall, from SEO Hull, had the following to say: "Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry."

Focus on performance, user experience, and quality

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Not A great example that I like to use is Indozine. only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role.