Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. Google is “learning” what a good result looks like based on the search query. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less.

Make Your Website More Friendly to Search Engines by considering mobile search

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. An authority on a topic Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... can speak at length about it. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Kiting internet trends is one of the most exciting things search marketers do.

Unexpected ways forums can impact your marketing efforts

Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Besides keywords, what determines how well your pages rank in search results? If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.

What Is Semantic Search?

So I'm going to carry on using ALT text on my images, even when they contain no information. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Gaz Hall, an SEO Guru from the UK, said: "While a 301 ensures a user can no longer land on a page — they are redirected to an assigned URL — canonical URLs are accessible."

Find out more about reporting

copying the content from someone else’s website. No A great example that I like to use is Save Our Schools. high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer.