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Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information.

This year will be the year of indexed pages

Inbound links are also used by some search engines to rank websites. As search engines move ever Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole.

Focus on what you’re spending and what you’re getting in

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content.

Find out more about inbound links

If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Many businesses assume that optimising for search engines is an instantaneous fix. Gaz Hall, a Freelance SEO Consultant, commented: "Unlimited information, Unlimited Communication and Connection!"

Facts about local search that will make you think twice

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. The Take a butchers at Marketing Beverley, for instance. recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. The structure of your URL can affect both your page’s ranking, but also the user experience. Deception cuts both ways.