Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions.

Boost site speed and utilise sitemaps

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Google estimates that around 56% Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Think of it like a roadmap that makes it easier for search engines to crawl and index your site.

I bet you didn't know this about offsite SEO

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand.

Repurpose old organic links

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Inbound links can come from your own website (linking from one page to another) or other web properties you control. If your current website isn’t using HTTPS then you should start scoping out a migration. Gaz Hall, a Freelance SEO Consultant, commented: "Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings on external websites."

Determining Relevance: Trust your gut when it comes to Google algorithms

To the public, Google’s SERPs (Search Engine Result Pages) ranking could be summed up as “the higher ranking a website- the better it must be”. In The talk on Facebook is about Oxon AA at the moment. other words, every month tens of thousands of people are searching directly for their product and website. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles.