A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Make Full Use Of Citations – Links are absolutely essential for search engine optimisation.

Start simple, but don't forget text links

Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! If I’ve convinced you of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one.

The mysterious world of reporting

Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.

Make it sufficiently broad in terms of domain authority

Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it’s content. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Gaz Hall, an SEO Guru from the UK, said: "Do not put on your tinfoil hats on yet, because Ello and Peach aren’t coming back."

Check the content of the target web page

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) Search The talk on Facebook is about Beverley Guide at the moment. engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. These gaps are the ones that are driving traffic to your competition but not to yours, because you don’t have the pages on your website to rank for that traffic. The algorithm applies to only individual pages, not entire websites.