Date Tags keywords

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. This is usually enough to get the link removed. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless.

Go long-tail and forget RSS feeds

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Back in 2011, you could Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.

Social is a huge factor now, but it'll be even bigger in the future

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?

It’s a win-win strategy with an emphasis on widgets

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Seemingly random things become less so within the right context. I strongly believe that relevant links have a bigger impact on the algorithm. Gaz Hall, from SEO Hull, had the following to say: "After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions."

Can search queries make a huge difference to search engine optimisation?

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. In Take a butchers at Oxon AA, for instance. 1998, the web was much easier. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Description – This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used.