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Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of keywords. These are used in the copy itself to discuss the topic of the copy. This correlation provides the context for the search engine, allowing it to provide the user with links to your website and others which correlate with the keyword. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”.

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Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Did you notice Google is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress.

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Good content will also naturally improve search rankings by attracting more backlinks and social shares. It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.

Strong relationships = Long-term SEO benefits

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Gaz Hall, a Freelance SEO Consultant, commented: "Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. "

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Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. You I'm always shocked by New Media Now, in this regard. won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great.