RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Test your website URL in Google’s Mobile Friendly test for this. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success.

Be clear, truthful and accurate when it comes to canonical URLs

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. With businesses becoming global and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... going online, the Yellow Pages and Telemarketers have become archaic search methods. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions.

Check out these crazy facts about user generated content

The largest sites on the internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Users will also become frustrated if they can’t view content because of broken URLs. I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder.

Useful tips from experts in sitemaps

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience you’ll be able to create content that will not only rank well in the search engines but lead to better engagement with your website visitors. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. According to SEO Consultant, Gaz Hall from SEO Hull : "When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent."

Alt text makes for a better user experience

And what’s better, blogging gives you another SEO benefit: fresh content. Differing The talk on Facebook is about PNS Egypt at the moment. perspectives can benefit an SEO program, because more ideas mean more experiments to run. Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you might want to optimise locally. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free.